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Why should a website be mobile friendly?


Greetings to all!!

With the increase in the adaption of mobiles, it is important to have a website which is mobile friendly. Smartphones and mobile devices are more popular than ever before. Over half of the peoples in the world are using internets on mobiles, very few people visit websites on their laptops and desktop computers.

In today’s time, it is important that your website should be mobile friendly, due to several reasons which we will discuss in this blog.

Here are the reasons why your website should be mobile friendly.


Over half of the web traffic is on mobile

We are not living in the world where smartphone users can be considered as an exception. We are living in the world where more than peoples are using smartphones and mobile gadgets.

Today 80% of the users are using webs from their smartphones, so it is necessary to have a website which is mobile friendly.

When you are designing a website it is important to keep in mind that it will open easily on a smartphone. If a website is not mobile friendly then it can push the guest on relinquishing and to another page which is a disadvantage for your site. This will affect the traffic on your page.

Across devices, mobile users actually spend more than their desktop counterparts. Smartphone user’s account these users are conditioned to make small, frequent purchases. If you are trying to sell something below $ 10, mobile users are a perfect audience for your offer.

Tablet users, on the other hand, have the highest average transaction value of any device, including desktops.


Google favors mobile responsiveness

According to a research, around 96% of internet users are searching on Google. This means all websites will be able to get their SEO to show up in the few results of a Google search. An urgent stride in a website is to create a responsive website composition in light of the fact that, all in all, Google identifies if a website is mobile friendly and favorable when displaying results.

In conclusion, responsive web design services can be found on a mobile webpages execution and user experience. Also, as seen and predictable the mobile web entry is on the ascent, so set up your mobile-friendly website. Google prefers mobile-friendly websites over those mobile search results.

In April 2015, the Google algorithm changes that happened to be tweaked in the way that Google displays mobile search results. Websites that are optimized for mobile rank better than those who do not – plain and simple.


Increased conversion

 Mobile users buy more on mobile; they make small but frequent purchases, which are websites like eBay do extremely well. Some of these sites often have their own mobile apps too. Websites that are not optimized for mobile will convert in visitors to buyers because call-to-action is often obscured, links are difficult to click and contact pages awkward menus in the buried.

Mobile shoppers will refrain from making the transaction if the websites are not optimized for mobile. In fact, about 80% of shoppers accept that the purchases they make on mobile are often impulse-driven and that they are more likely to buy from and interact with a brand that offers an engaging mobile experience.


Reduces bounce rate

You may not even know or realize this, but having a website that is not optimized can increase your overall bounce rate. This is because; users leaving your website will affect your overall bounce rate.

Furthermore, according to mobile marketing watch bounce rates for a referral from social networks are higher on mobile devices than desktops. This could either be the reason that the website is being viewed on the mobile version, which makes it impossible to navigate and understand the text on a small screen or because of poor site speed. If the website takes too long to load on mobile, users are more likely to leave the page in the first few seconds and more likely to never return, if you think users need a quick response on the desktop.

Although this may seem extremely exaggerated, it is understandable when you think about it from a users’ point of view. Nobody wants to take purchase on a website that takes ages to load. This is why it gets off the impression that it is a risky website and so the user is not able to trust it.

Users want double speed on mobile. They want to access information in a quick and efficient manner and content should be easily accessible and clear to understand. Otherwise its’ just a button away from your website and going to another.


Business will be seen as modern and relevant

You might offer some of the most beautiful, useful, valuable and unique products or services on the market, but if your website is not mobile-friendly that it will act like a dangerous dinosaur.

On the other hand, mobile-friendly websites are seen as contemporary, cutting-edge and authorized; they are how you get your foot in the door with anyone that has a smartphone.

Your website will look great and function well on any device, provided you use responsive web design, to build or redesign your site. With responsive design, your website will actually respond to the mobile device a person is using to access your site, and it will relinquish to look and function well, no matter what.

Go Insta Solutions is the best website designing and development company. We have talented designers and developers which provides the best facilities to our clients. We have expertise in all the platforms. We also work for the promotions of the business by SEO.

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Thank You!!








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